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Have you ever wondered to yourself “Should my business be online?. Well, if so, the answer is YES!

If you are a business owner, whether a new business venture, a start-up, or a long-standing brick-and-mortar store, and your business does not have an online presence, my advice is to do it.

The digital space can open your business to a whole new world of clients and customers globally and allow you to expand your audience. Below I have put together my top five reasons why your business should be online.

Reach a wider audience 

In 2022 it was estimated that 6.6 billion people had smartphones globally.[1] With 4.26 billion people having a social media account in 2021.[2] Through social media platforms, you are able to reach consumers both locally and globally, and as a result, are able to reach a broad and wider audience in comparison to other advertising methods. 

Speak directly with your audience and build relationships with consumers

Online platforms such as a website or social media platforms such as LinkedIn, Facebook, Instagram, TikTok, Twitter and many others not only allow consumers to find you easily but you will also be able to speak to your audience directly, engage with them, show them what the business is up to and as a result build strong relationships. 

More affordable advertising

Online Platforms are a great place to advertise products, not only because they reach a large audience but advertising on these platforms can be much more affordable for businesses with smaller budgets and those just starting out. Your screen is almost like a small digital billboard in your pocket. 

You can operate 24/7

When your business has a website or an online store you are able to sell products while you are sleeping, the same goes for social media, consumers can search for your business and contact you at all hours of the day. As a result, this allows your business to continuously operate and communicate with consumers at any time of the day, every day.


In today’s times, it is likely that every business has competitors and other businesses selling similar products. Through a website and social media presence, you are able to share quality information with your consumers and provide them with peace of mind knowing that your business is real.

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